The virtuous cycle of Knowledge Knowledge Aware doesn’t really have one starting point. Think of it of having a critical mass. So, there are elements of the cycle… when you have success, you will contribute, then your contribution is available for others and others make use of it and find success. There isn’t one spot where it should start, but to get the cycle going, there needs to be some effort applied to get it started. Then there becomes a point where you can take the foot off the gas and it continues to cycle on its own.